Get Optimise

A. Implement generic click listeners & perform the click to see what GTM picks up B. Use Google Tag Manager Preview mode to see values of variables picked up by the Click Listeners C. Decide on Event Category, Event Action & Event Label dimension names you want to appear in Google Analytics report D. Connect Trigger to a Tag (such as Google Analytics, Facebook, AdWords and more….)

“In a world where consumers had limited choice, you needed to compete for locations. But in a world where consumers have unlimited choice, you need to compete for attention." - A quote from

Google Analytics's new Cross Device capabilities being rolled out in some GA account. Here what you need to know Google is keeping user privacy in mind with these new features and not including people that haven’t opted in to their personalized ad tracking.  You cannot apply segments to the Cross Device reports.  In the Cross Device reports, there may be slight differences between new users in the Channels and Acquisition Device reports.  These reports, like other Analytics reports, are subject to sampling. These reports are sampled when the data for the date range you are using exceeds 250,000 sessions. 

Donations can be better secured when you know exactly who’s donating and why they’re doing it. Using data to get to know top donors better and more efficiently target portions of the population most likely to donate. Fund raising data is usually imbalanced–for every 20,000 constituents, less than a thousand might give, sometimes half that. There is a data science approach to this imbalance, highly skewed data. A data science approach could reveal that users who signed up with a particular internet provider email address were 5 times more likely to donate than those with a Hotmail email address. Whatever the reason behind this, this kind of discovery helps a fund raiser predict who will be generous as a committed donor and take the necessary actions. Data don't comes from just one source. Someone need to be able to bring disparate data sources from CRM Database, website, 3rd party portals and other external data sources to have a 360-degree view to do data analysis for fun