Google Analytics's new Cross Device capabilities

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Google Analytics's new Cross Device capabilities being rolled out in some GA account.


Here what you need to know
  • Google is keeping user privacy in mind with these new features and not including people that haven’t opted in to their personalized ad tracking. 
  • You cannot apply segments to the Cross Device reports. 
  • In the Cross Device reports, there may be slight differences between new users in the Channels and Acquisition Device reports. 
  • These reports, like other Analytics reports, are subject to sampling. These reports are sampled when the data for the date range you are using exceeds 250,000 sessions. 

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