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This blog a collection of resources of what I have done as a freelancer, what I have read about and what I have discovered  in the world of

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How Data Science help fund raising?

Donations can be better secured when you know exactly who’s donating and why they’re doing it. Using data to get to know top donors better and more efficiently target portions of the population most likely to donate. Fund raising data is usually imbalanced–for every 20,000 constituents, less than a thousand might give, sometimes half that. There is a data science approach to this imbalance, highly skewed data. A data science approach could reveal that users who signed up with a particular internet provider email address were 5 times more likely to donate than those with a Hotmail email address. Whatever the reason behind this, this kind of discovery helps a fund raiser predict who will be generous as a committed donor and take the necessary actions. Data don't comes from just one source. Someone need to be able to bring disparate data sources from CRM Database, website, 3rd party portals and other external data sources to have a 360-degree view to do data analysis for fun...
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Quote from The Everything Store

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“In a world where consumers had limited choice, you needed to compete for locations. But in a world where consumers have unlimited choice, you need to compete for attention." - A quote from
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Setting up Event Tracking in Google Tag Manager

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A. Implement generic click listeners & perform the click to see what GTM picks up B. Use Google Tag Manager Preview mode to see values of variables picked up by the Click Listeners C. Decide on Event Category, Event Action & Event Label dimension names you want to appear in Google Analytics report D. Connect Trigger to a Tag (such as Google Analytics, Facebook, AdWords and more….)
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