Approach to Data Analysis

I help organisations better inform with data, turning digital insights into customer value

Make sure data is fit for purpose. 

By auditing Google Analytics setups to establish the quality of the data collected. As the saying goes, garbage in garbage out. My good understanding of UTM parameters ensure every traffic to the site is tagged. No more Dark Traffic

Segment 

When I’m helping clients analyze website traffic and performance, I avoid the time-consuming process of “report browsing”.  I enter the process with a very specific goal in mind. Without a purpose, you run the risk of spending hours scanning metrics with nothing to show at the end.

I focus on actionable data, or information you can make decisions based on. Segmentation is the key to more actionable insights and optimization opportunities.

Advance segmentation allows you to identify how many people converted after seeing a specific piece of content. Segmented audiences into meaningful cohort are one of the most actionable uses in Google Analytics.  

Granularity


Custom Dimensions add much-needed granularity to Google Analytics data. By including non-standard data in your reports, you can use them to collect and analyze data that Google Analytics doesn't automatically track.

While many of these are available only for GA 360 customers, I can help you overcome this limitation thereby saving you money. 






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