How Data Science help fund raising?
Donations can be better secured when you know exactly who’s donating and why they’re doing it.
Using data to get to know top donors better and more efficiently target portions of the population most likely to donate.
Fund raising data is usually imbalanced–for every 20,000 constituents, less than a thousand might give, sometimes half that.
There is a data science approach to this imbalance, highly skewed data.
A data science approach could reveal that users who signed up with a particular internet provider email address were 5 times more likely to donate than those with a Hotmail email address. Whatever the reason behind this, this kind of discovery helps a fund raiser predict who will be generous as a committed donor and take the necessary actions.
Data don't comes from just one source. Someone need to be able to bring disparate data sources from CRM Database, website, 3rd party portals and other external data sources to have a 360-degree view to do data analysis for fund raising.
As a recent graduate of Higher Diploma in Science in Data Analytics, I can bring rigorous and scientific method to data analysis to fund raising activities. Know of any non-profit seeking donation that can benefit from a data science approach? Contact me for a discussion now.
Using data to get to know top donors better and more efficiently target portions of the population most likely to donate.
Fund raising data is usually imbalanced–for every 20,000 constituents, less than a thousand might give, sometimes half that.
There is a data science approach to this imbalance, highly skewed data.
A data science approach could reveal that users who signed up with a particular internet provider email address were 5 times more likely to donate than those with a Hotmail email address. Whatever the reason behind this, this kind of discovery helps a fund raiser predict who will be generous as a committed donor and take the necessary actions.
Data don't comes from just one source. Someone need to be able to bring disparate data sources from CRM Database, website, 3rd party portals and other external data sources to have a 360-degree view to do data analysis for fund raising.
As a recent graduate of Higher Diploma in Science in Data Analytics, I can bring rigorous and scientific method to data analysis to fund raising activities. Know of any non-profit seeking donation that can benefit from a data science approach? Contact me for a discussion now.
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